F
General Manager
FranPartners LLC
Full-time
On-site
Plano, TX, United States
Salary: $100k - 140k per year
Reference: JOB-1039
General Manager - Waterloo Turf
Location: East Dallas
Overview
Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You'll begin by running the full sales and operations cycle yourself-then build a lean team as the business scales.
Key Responsibilities
Sales Leadership & Business Growth
Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals
Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.)
Represent the brand in the field with professionalism, clarity, and follow-through
Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance
Operational Oversight
Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards
Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking
Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction
Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment
Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations
Team Development (as the business grows)
Hire and onboard Turf Pros and support staff to meet growing demand
Set expectations and train team members in line with Waterloo Turf's standards and systems
Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes
Compensation & Benefits
Base salary + performance-based commission
On-target earnings range: $100,000-$140,000 annually
Company truck provided
Additional benefits based on market and business stage
Who This Role Is For
A high-performing operator who excels at driving sales and executing at a high standard
Someone comfortable wearing multiple hats-selling, managing projects, handling client relationships, and making day-to-day decisions
Highly organized and self-motivated, with excellent communication and follow-through
Capable of building structure and discipline into a growing field service business
Confident in front of clients, reliable under pressure, and driven by outcomes
Preferred Experience & Qualifications
2+ years of experience in landscaping or a related home services trade is a strong plus
2+ years of sales experience, particularly in B2C or territory-based roles, is preferred
Bilingual in Spanish is plus
What Success Looks Like
Consistent sales pipeline and closed deals driven by self-generated and referral leads
Jobs are delivered on time and meet Waterloo Turf's quality and margin expectations
Operations run smoothly with minimal rework and high customer satisfaction
The business grows into a team operation with clear systems and scalable processes
Reference: JOB-1039
General Manager - Waterloo Turf
Location: East Dallas
Overview
Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You'll begin by running the full sales and operations cycle yourself-then build a lean team as the business scales.
Key Responsibilities
Sales Leadership & Business Growth
Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals
Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.)
Represent the brand in the field with professionalism, clarity, and follow-through
Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance
Operational Oversight
Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards
Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking
Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction
Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment
Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations
Team Development (as the business grows)
Hire and onboard Turf Pros and support staff to meet growing demand
Set expectations and train team members in line with Waterloo Turf's standards and systems
Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes
Compensation & Benefits
Base salary + performance-based commission
On-target earnings range: $100,000-$140,000 annually
Company truck provided
Additional benefits based on market and business stage
Who This Role Is For
A high-performing operator who excels at driving sales and executing at a high standard
Someone comfortable wearing multiple hats-selling, managing projects, handling client relationships, and making day-to-day decisions
Highly organized and self-motivated, with excellent communication and follow-through
Capable of building structure and discipline into a growing field service business
Confident in front of clients, reliable under pressure, and driven by outcomes
Preferred Experience & Qualifications
2+ years of experience in landscaping or a related home services trade is a strong plus
2+ years of sales experience, particularly in B2C or territory-based roles, is preferred
Bilingual in Spanish is plus
What Success Looks Like
Consistent sales pipeline and closed deals driven by self-generated and referral leads
Jobs are delivered on time and meet Waterloo Turf's quality and margin expectations
Operations run smoothly with minimal rework and high customer satisfaction
The business grows into a team operation with clear systems and scalable processes